Postcard from San Juan Chamula, Chiapas, Mexico: Coke is for Everyone, Dead or Alive

Teaching “the world to sing in perfect harmony” might be great in many markets, even in Mexico.

But some niche markets are tougher to crack than others.

Take the residents of San Juan Chamula. Chamulans are so fiercely independent, they virtually are independent. Outsiders pay a toll to even enter the town.

Residents’ primary language is Tzotzil Mayan, and San Juan Chamula has its own laws (think legalized polygamy), syncretic religion (converts to Protestantism banished), police force and system of justice. Beribboned-hatted male judges solemnly gather on Sundays, perched prominently on a public plaza overlooking the market in front of the church. Disputes can be brought forward throughout the morning. At noon, court is adjourned with much pomp and ceremony, which, to an outsider, resembles one long game of musical chairs.

The Catholic Church seemingly has ceded the church to the shamans, or curanderos. Outsiders are, again, charged a fee to enter and are informed there is a strict ban on photography inside. Or, perhaps, you would like to go face those judges convened above the plaza?

San Juan, San Pedro and San Sebastian are among the most revered saints, but some of the statues of saints lining the walls have fared better than others under the stewardship of the leaders of the town’s unorthodox religious practices. Some, perhaps including even San Sebastian, were in the doghouse for a long time.

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San Sebastian’s church on the outskirts of town burned a century or so ago, and the faithful logically questioned how much faith should be put in saints who fail to prevent the church that houses them from burning. So in punishment, the hands of the surviving statues were chopped off. The handless saints were brought into the church, but sentenced to spend years shamefully facing the wall. Their time in limbo has ended. They don’t get many tributes, but the saints whose potency was questioned are allowed to face the center of the church again and have robes with flowing sleeves disguising the earlier maiming and necklaces with mirrors to deflect evil spirits.

This church has no pews. The floor is blanketed with fresh pine needles, slippery on the marble floor underfoot. Fresh is key because worshippers line and light up rows of slender candles on the floor (Perhaps dry pine needles sparked the earlier fire?). The scent from the crushed needles mingles with smoking copal incense filling the interior. A primitive-sounding band plays somewhere deep inside, where a priest traditionally would preside.

Chanting shamans are performing cleansing ceremonies for groups of families perched in front of the appropriate saints. When not chanting or passing a live chicken over the subject, the shamans might be spitting on the floor, spitting around the subject to physically expel potential evil lurking within. In cases of severe need, the chicken is sacrificed by snapped neck. The shamans must be powerful because the hen I witnessed did not utter one clucked objection to the ceremony. Perhaps in part due to this cooperation, she was allowed to live.

Drinking posh, a strong cane liquor, is encouraged to loosen up one’s inhibitions that might prohibit communication of your soul with the saints (I know some of my friends might suddenly be thinking this is their kind of church.). Some of the townspeople seemed to take this particular practice to heart, appearing to have gotten an early morning start on their personal supplies of moonshine.

And then, there’s Coca-Cola.

One would think a people who have rejected so many standards held by outsiders would not consider taking even one sip of a Coca-Cola. But expelling evil spirits from the body is key. Spitting helps, but burping is best. And what is better at inducing burping than a few shots of rapidly consumed Coke. Posh alone cannot produce such splendid resonating results as Coke.

But, what marketing genius convinced the Chamulans a half-century ago to incorporate Coke into not only their Sunday church going regimen, but everyday life? I mean, Chamulans need to continually maintain their guard against those invasive evil spirits, burping them out on a regular basis.

And, whoever the lucky holder of the local bottling franchise is, really struck a home run with this. The market is larger than just the living. On Dia de los Muertos, even the dead are served Cokes to quench their parched throats from so much time spent underground and to burp away any evil spirits hanging around the cemetery.

Just think how large Coca-Cola’s market share would soar if this practice spread to the dead everywhere.

Coke should just forget trying to teach the world to sing. Teach the world to burp.

Coke is for everyone. Dead or alive. Para todos.

Note about the traditional hats worn by Chamulan men: While I have no photographs of the men holding court in San Juan Chamula, I am including a photo of an antique Chamulan hat we purchased in San Cristobal de las Casas more than 30 years ago. The contemporary hats men sport now appear unnaturally bright white. How can they keep them so clean? While the distinctive sombreros are still woven in a similar style, they are, surprisingly, woven from spools of white plastic instead of natural materials.

 

 

Postcard from San Cristobal de las Casas, Chiapas, Mexico: Dia de los Muertos Part of Urban Fabric

Mistaken assumption corrected. Authentic Day of the Dead celebrations are something only found in small towns populated predominately by indigenous Mexicans. Wrong.

November 2, the Day of the Dead, is a godsend for cab drivers in San Cristobal de las Casas. This city’s main cemetery is a surprisingly long hike from the center of town, so it’s the busiest day of the year for taxistas.

The pantheon resembles a miniature city of mausoleums of all colors, shapes and sizes crammed closely together, each fully covering their allotted real estate. Sunday, the few through “streets” of this cemetery city were one chaotic traffic jam of pedestrians bearing food and flowers. Scampering children played hide-and-seek amongst the tombs.

The food preparations of some families were elaborate, resembling Thanksgiving feasts. Tables and chairs had been carted in. Some squeezed into mausoleums not much bigger than telephone booths. Some hired musicians, one poor drummer forced into a two-foot-wide space between the walls of two casitas for the dead. The sounds of guitars, marimbas and accordions were heard everywhere.

For those unable to prepare in advance, there were long rows of tented pop-up restaurants set up outside both entrances to the pantheon. Beer was flowing freely; caguamas (large family-size bottles) topped many a table. A major fiesta.

Even though many of the celebrants were taking photos of their families and selfies, we still felt taking photographs too intrusive. But here are a few….

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Postcard from Romerillo, Chiapas, Mexico: Day of the Dead Mudfest

As the cab climbed higher into the towering pines lining the uncomfortably curvaceous road, the sides of which plunged into deep valleys below, the climate changed. Suddenly we were in a world shrouded by clouds spitting mist. And they must have done a lot more than spit last night because the unpaved area we reached was oozing mud.

Romerillo only has about 1,300 residents, and they seemingly all have family visiting for their Day of the Dead festivities this weekend because Chamulans were everywhere.

While some indigenous communities of Mexico lay out family feasts on the graves of their departed relatives, the residents of Romerillo lay out a whole fiesta. A Ferris wheel, merry-go-rounds, typical carnival games, food booths. They all crowd right up next to the outermost graves. Perfect bait for enticing ninos lost back for a family reunion.

And, plenty of locals crowding amongst the plots to offer you fruit, pan de muerto, flowers and posh – a potent cane version of moonshine that will have incapacitated many before day’s end – if you arrive ill-prepared to honor the dead. And, of course, Coca-Cola. A colorful band marched through the mud out into the midst of the cemetery as arriving families removed the boards to allow those underneath to escape and join the fiesta.

We arrived guideless and standing a head or two taller than anyone else around. Call us quite conspicuous as we were jostled by the crowds trying to maintain balance on the slip-and-slide grounds. Not another tourist was spotted during our visit. Given the Chamulans’ known antipathy for photographers, we were rather camera-timid. Plus, the clouds touching the ground limited visibility. But there are plenty of other photographs available on the internet of sunnier events.

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Chamulan men and women wear black or white garments made of long, combed sheep wool. Unprepared for the drop in temperature, I found myself envious of that wool until I looked down at their feet. The women had on warm, wooly skirts, but generally were wearing open sandals. Their wet toes with mud packed in between them must have been freezing.

As it was, the mud sucked on my slip-ons with every step, as though trying to consume them. But we were able to lift our lodo-laden shoes into the poor driver’s cab and head back down to a toastier casa. No posh to warm or obliterate our innards, but a nice bottle of red wine in a restaurant awaited.

My shoes are drying in the sun, while my toes are tucked warmly into comfy slippers.